Your apartment may have everything the renters want, but if the listing doesn’t capture their attention, none of that matters. With attention spans at the lowest ever, you only have a few seconds to make a great first impression.
The problem is that many managers don’t realize where they’re doing wrong. So, here’s a closer look at the reasons why renters scroll past your listing and how to fix them.
The Listing Looks Like Every Other One
If your listing starts with “Spacious 2-bedroom in a great location,” you’ve already lost people. Renters scan dozens of similar listings and only stop if the rent is too good or the featured image is precisely what they’re looking for.
In this age, generic wording doesn’t stand out. You have to think out of the box and use specific, vivid language. Also, mention what’s actually different about your property, such as sunlit windows, smart-home features, or pet perks. Add a hook in the first line that gets attention.
Confusing Layout or Poor Design
If you’re someone who rents out dozens of properties, it’s best to build a website. This way, you won’t have to rely on third-party platforms and can convert the visitors. Even if they stop at a listing, it will be yours and not someone else’s.
Creating a website from scratch can be a hassle, but it would pay off in the long run if you have an attractive web design. You can also hire a designer to create a website that is visually appealing and well-designed.
Missing Key Details
Renters want quick clarity. If your listing doesn’t answer the basics, such as the rent price, move-in date, pet policy, and amenities, they’ll simply move on. Don’t make people search for the correct information; give it to them where they can clearly see it.
Use bullet points for more clarity. And make the essentials bold so the viewer can easily spot them. Moreover, anticipate the most common questions and answer them upfront.
Not Using Modern Marketing Services
You might think listing on one or two platforms is enough to rent out your property. But that’s wrong. Most renters search for properties on Google, Instagram, TikTok, and local rental apps now.
Therefore, ensure that you invest in reliable apartment marketing services that encompass digital ads, SMS marketing, and email marketing. These solutions place your property where your ideal renter is already looking and give them a gentle nudge to check it out.
Weak Online Reputation
One thing that everyone hates is negative reviews. Renters trust online reviews more than the listing itself, so get some positive ones if you don’t have any yet. Also, encourage previous tenants to leave a review and promptly respond to any criticism with professionalism.
Not Optimized for Mobile
Mostly, the renters browse for rentals through their phones. In fact, 64% of website traffic now comes from mobile devices.
If your site or listing isn’t mobile-friendly, the visitors will bounce immediately. Ensure the website is responsive, especially if it’s your own. And if it’s a third-party platform, confirm that their website is optimized for mobile users.
Summing Up
Renters don’t just compare prices, they compare experiences. Great photos, precise details and a strong design can make your property look modern and trustworthy. Don’t lose good tenants just because of bad presentation.
