Your apartment may have everything the renters want, but if the listing doesn’t capture their attention, none of that matters. With attention spans at the lowest ever, you only have a few seconds to make a great first impression.
The problem is that many managers don’t realize where they’re doing wrong. So, here’s a closer look at the reasons why renters scroll past your listing and how to fix them.
The Listing Looks Like Every Other One
If your listing starts with “Spacious 2-bedroom in a great location,” you’ve already lost people....
Your apartment may have everything the renters want, but if the listing doesn’t capture their attention, none of that matters. With attention spans at...