Therein lies the secret of success in digital marketing-about how users interact with your website, which campaign brings traffic, and how your marketing effort is lacking and where. It is here where Google Analytics comes in.
Google Analytics is a strong tool to extract meaningful insights into your website’s performance. From tracking user behavior to campaign ROI analysis, the Google Analytics masterclass is the secret sauce for marketers who make decisions with data and growth as their aim for success.
Want to give your digital marketing skills a push? Look no further than our digital marketing courses in Pune.
Why learn Google Analytics?
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Know what is happening in the minds of the users.
Know how the users are engaging with your website, pages visited, time spent, and bounce rates.
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Optimize Marketing Campaigns
Know which campaigns are working and spend your budget according to it for maximizing the ROI.
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Track Conversions and Goals
Know how successful your marketing efforts are in terms of conversion, sales, and other KPIs.
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Make Data-Driven Decisions
Use analytics to make informed decisions when enhancing the performance of your website and marketing strategy.
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Increase Your Career Opportunities
Most in-demand skills related to digital marketing include Google Analytics that makes someone more competitive within the market.
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Traffic Analysis
It tracks visitors that visit your site and which region they come from and how to locate you, audience insights
It tells about the demography, interests, and behavior of your audience to develop campaigns.
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Acquisition Reporting
Know where your visitors came to your website from, such as organic search, paid advertising, social media, or referring websites.
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Behavior Flow
Know how visitors are flowing through your website and know which points your visitors may be dropping off from.
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Goal and Event Tracking
You can set up goals for tracking conversion events, such as the form submission done by users, purchasing them, download, etc.
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Ecommerce Tracking
Revenue, transactions, and product-level tracking for an e-commerce website.
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Custom Dashboards and Reports
Create personalized dashboards and reports to focus on the metrics that matter most to your business.
What You’ll Learn in Our Google Analytics Course
Our course is designed to provide a comprehensive understanding of Google Analytics, from basic to advanced features. Here’s what you’ll learn:
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Introduction to Google Analytics
Learn the basics of Google Analytics, its interface, and how to set up your account.
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Understanding Metrics and Dimensions
The metrics are measurable and quantifiable values, while dimensions have descriptive values;
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Web Traffic Analytics
Traffic source, user-type, and location analysis.
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Conversion goals and funnel
Defining and tracking a goal for deducing campaign success
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Event Tracking
Tracking the users based on clicks by the clicking of a button, video view, and download.
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Ecommerce tracking
- Advanced ecommerce tracking for conversions, product-based, and income-based analysis
- Custom dashboards and segments
- Dashboards and audience segmentation for segmented insight.
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Features
Explorations into the advanced tools, which would include Google Tag Manager and attribution modeling.
Benefits of becoming a Google Analytics Master
- You will be enhancing performance on your website with known issues that impact user experience or have resulted in a reduced conversion rate on your website.
- You will optimize marketing dollars better and focus that expenditure on best performing campaigns and channels
- You will build a competitive advantage but to be ahead of the curve by the use of data in informing improvement towards strategy.
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Improve your career
With Google Analytics skills, you will be a super asset to any organization.
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Certification
Get globally certified by Google Analytics.
Benefits of Google Analytics to Business
Customer Insight
- Audience insights to write more specific marketing messages.
- More Return on Investment
- The campaign can track the right channels for placing resources.
- Data-informed decisions
- Analytics will bring actionable data in strategic decisions with a reduction of guesswork.
Websites optimization
Google analytics will provide information that helps speed up navigation and contents
Why Join our Google Analytics Training?
Experienced trainers
Learn from qualified trainers with rich experience in analytics and digital marketing.
Hands on training
Working on real life projects to practice what you have learned in the classroom from Google Analytics
Comprehensive course
From basic to advanced, All the feature of the course can be learned and acquired
Interactive Session
- Engage with Q&A sessions to get your doubts cleared and learn more.
- Google Analytics Certification Support
- Prepare and pass Google Analytics certification by engaging with our certified coaches.
How to Join Our Google Analytics Course
Online Registration
You can register for the course on our website.
Demo Classes
Get a feel of our teaching style and learn the syllabus with free demo classes.
Learning
Start learning with our active classes, practical projects, and expert mentorship.
Conclusion
Google Analytics is actually a very powerful tool and should be in the repertoire of every digital marketer. From building a good base for the newcomer to sharpening the tools for the advanced user, our course is exactly what you need to make the most out of Google Analytics.
Now, you can optimize your marketing efforts with proper insights and data from Google Analytics. The performance of the website can go up, and you can get closer to accomplishing a considerable number of business goals. You cannot wait anymore. Now is the right time to enroll yourself in your online digital marketing course and take advantage of the powerful decisions made from effective data-based decisions.
Frequently Asked Questions
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Do I need some experience before I start training on Google Analytics?
No, we are providing the courses that people can start from scratch. It is a course that provides people without prior experience.
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How long does it take to learn Google Analytics?
A couple of weeks for basic knowledge and a couple of months to get hold of some of the advanced features.
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What do the career options of a professional trained in Google Analytics encompass?
One may be a digital marketing analyst, an SEO specialist, data analyst, or performance marketing manager.
Author: Prashant Kadukar, Founder & CEO, Digital Trainee
Bio: The founder and director of Digital Trainee, Mr. Prashant Kadukar has been an inspiration owing to his laurels all along. An MIT alumni, he happens to be a Google Ads & Bing Certified Professional. His decade long mastery in strategizing, designing, and implementing Digital Marketing plans and campaigns is well known. Mr. Prashant’s portfolio consists of serving 100+ Domestic and International clients, and consulting numerous startups on aspects such as strategy and growth. The workshops conducted by him have been insightful to an extent where the majority of the attendees have chosen a career in this field. Such has been the impact!