An Indian agri-food business called Ruchi Soya focuses on soy products and edible oils. The 1986-founded business is one of India’s biggest producers of edible oils and has a significant presence there. A variety of cooking oils, vanaspati, and soy meals are among its offerings. On May 18, Ruchi Soya Industries announced plans to rename the business during a board meeting. The board has decided to change the name of Ruchi Soya Industries Limited to Patanjali Foods. As the firm looks to rename and rebrand itself, Ruchi Soya Industries was once more in the news early on Monday, rising 8%. The corporate board, per the most recent regulatory filing, has authorised changing the company’s name to Patanjali Foods Limited or any other name the Registrar of Companies may make available.
An Overview of Patanjali
Ayurvedic and natural items are produced by Patanjali Ayurved, a consumer goods company. Baba Ramdev and Acharya Balkrishna founded the business in 2006, and since then, it has expanded its range of goods to cover anything from food and drink to personal care products. In India, Patanjali has a sizable market share and is well-known for its potent branding and emphasis on natural products.
Patanjali’s acquisition of Ruchi Soya
2019 saw the purchase of Ruchi Soya by Patanjali Ayurved for roughly $590 million (or 4,350 crore rupees). The purchase was seen a chance to diversify Patanjali’s product portfolio as part of its expansion goals. Additionally, the acquisition gave Patanjali a foothold in the market for soy products and edible oils, which was dominated by Ruchi Soya.
Motives for Changing the Name of Ruchi Soya to Patanjali Foods Company
Several goals are served by changing Ruchi Soya’s name to Patanjali Foods Company. In the beginning, it consolidates the Patanjali brand under a single awning, making it simpler for customers to recognise and remember the brand. Second, it fits in with Patanjali’s ambitions for growth, which include broadening its product line and gaining market share. The last benefit is that by connecting Ruchi Soya’s goods with Patanjali, a reputable and well-known brand, it enhances consumer perception of those goods.
Renaming Ruchi Soya as Patanjali Foods Company has advantages.
Several advantages are anticipated as a result of Patanjali Foods Company replacing Ruchi Soya. First and foremost, it will improve Patanjali’s and Ruchi Soya’s brand awareness and recall. As a result, the market will be better positioned. and an expanded clientele. Additionally, cross-selling opportunities and greater revenue for both businesses are anticipated as a result of the product synergy between Patanjali and Ruchi Soya.
Effect of the Name Change on Shareholders of Ruchi Soya
The stock price of the company increased following the announcement that the board had approved Patanjali Foods Company as the new name for Ruchi Soya. Following the announcement, the stock jumped 10%, demonstrating investor support for the new branding and potential for higher sales. According to analysts, the rebranding will improve Ruchi Soya’s market placement and client base, both of which will benefit the company’s stockholders over the long term.
Conclusion
The rebranding of Ruchi Soya as Patanjali Foods Company is a significant step in Patanjali’s expansion aspirations and is anticipated to provide numerous advantages for both businesses. Both businesses benefit from bringing the Patanjali brand under one roof and connecting their products with the well-known Patanjali name are anticipated to have growth in sales and market share in the upcoming years.
